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Saving Food with an App: Too Good To Go Continues to Grow

Saving Food with an App: Too Good To Go Continues to Grow

A rising user base and new partnerships seal the app's success.

In app

Saving food made easy – that's the promise of the Too Good To Go app. And it’s working: steady growth and new partnerships speak for themselves!

The popularity of the app remains high as it has become a staple in many cities and countries. Recently, new markets in North America and Canada were opened up.

A Growing Awareness of Sustainability

In recent months, Too Good To Go has reached several notable milestones. Over 100,000 surplus food packages were distributed within just a few months, and the app continues to grow. More and more supermarkets, restaurants, and bakeries are joining, and the user base is increasing. With an eye on this year's food trends, this is not surprising, as the growing awareness of sustainability seems to be the topic of the moment. The booming market for sustainable consumption and the increasing discussions about reducing food waste are driving more and more people to discover and use the app.

New Partnerships & Expansion into New Countries

New partners like the supermarket chain Lidl and the hotel and restaurant network Accor have recently joined Too Good To Go. These partnerships have significantly expanded the app’s reach and provide even more opportunities to rescue surplus food. Thanks to these collaborations, users can now benefit from Too Good To Go across more sectors – from supermarkets to large hotel chains.
Expansion into new countries is also gaining momentum. Too Good To Go recently expanded its services into new European markets and North America. In countries like Canada and the United States, the app is steadily growing and is setting its sights on further international markets. This development clearly shows that Too Good To Go's concept is gaining more support worldwide.

The Future of Food Rescue

The continued expansion of Too Good To Go and the number of rescued meals speak for themselves. What started as a small app to combat food waste has now become a global success story.

With new partnerships, a growing user base, and further expansion into new countries, Too Good To Go is showing that sustainable consumption is increasingly in the spotlight. The app is aligning with the zeitgeist and is on track to become an even more important player in the fight against food waste.



Photo by Jon Tyson via Unsplash

Published on March 24, 2025

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